What is a front-end offer and why is it important?

A front-end offer is exactly what it sounds like. It essentially means offering something small but valuable at no cost to a prospect, as a “foot in the door”.

Cold outreach is the lowest trust source of leads. Prospects don’t know you and worse still, they receive a dozen other cold emails a day from people sending spammy, templated messages giving you a bad name.

As a result, trust and value are critical. What can you offer that makes them feel stupid saying “no”?

A good front-end offer will:

• Cut through the noise of a saturated market
• Build trust and shout to the prospect “I know what I’m doing and I’m willing to bet on it”
• Filter bad clients, a front-end offer can give you a chance to test out the client with your service before having them commit
• Get as many prospects to say “Yes” and enter your eco-system as possible
• Make up-sells and closing a breeze

What is no longer working in the marketplace?

Overused guarantees:

Ever since Hormozi launched $100m offers (still a fantastic book), the market place has been inundated with offers like “if we don’t sign you 5 clients in 30 days we’ll work for free”. They worked great, but now they don’t.

A good offer is a pattern interrupt and this style is now anything but. Unfortunately due to over-use (especially by companies who don’t deliver), prospects see this as salesy, spammy and disingenuous.

Valuable to you, not them:

Another mistake I’ve seen businesses make is offering something they think is valuable, but the prospects don’t.

The prospect will always ask: